EXPERION VIRSA, Manawala, Amritsar

EXPERION VIRSA

Where Punjab's Heritage Meets a Township Built for the Future

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RERA: PBRERA-ASR02-PR1082
574
Units
93.00
Acres
The Address & The Vision

An Address Worth Owning

Experion Virsa is a 93-acre residential township on Grand Trunk Road in Manawala, Amritsar — a city whose every lane carries five centuries of living culture. Developed by Experion Developers, a 100% FDI-funded company backed by Singapore-headquartered Experion Holding Pte. Limited and the AT Holdings group, the project carries the organisational rigour of an international developer applied to a deeply Punjabi sense of place. It is registered with Punjab RERA under number PBRERA-ASR02-PR1082.

The township is conceived not as a subdivision of plots but as a curated community. Five internal chowks are named after Punjab's historic rivers — Beas, Ravi, Sutlej, Chenab, and Jhelum — functioning as gathering nodes where residents share open space rather than merely passing through. The entrance gateway draws on the Sikh philosophical concept of Miri and Piri, the balance of temporal and spiritual purpose, giving Virsa an identity that is immediately distinct from any other plotted development in the city.

Plot sizes range from 162 square metres to 632 square metres, a span wide enough to accommodate a compact family home, a generous courtyard house, or a multi-generation residence with room to grow. Underground cabling, wide internal roads, landscaped parks, rainwater harvesting infrastructure, and round-the-clock perimeter security are built into the master plan rather than offered as optional extras. Every plot is freehold, and the township is planned as a fully gated community with a dedicated clubhouse, jogging tracks, children's play areas, and community spaces.

Amritsar is entering a new chapter in its urban story. The Delhi-Katra Expressway, being developed under NHAI's Bharatmala programme, includes a spur corridor linking directly to Sri Guru Ram Dass Jee International Airport, tightening Amritsar's connections to Delhi and beyond. Experion Developers has already delivered 10 landmark projects across Gurugram, Lucknow, Noida, and Amritsar totalling over 10.96 million square feet, and Virsa represents the firm's most ambitious plotted township format in Punjab.

To own land within Virsa is to participate in a township built with a specific cultural intention — one that honours the heritage of this city while delivering the infrastructure of a contemporary planned community. Enquire to register your interest and secure early plot selection.

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Gallery

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Configurations & Pricing

Choose Your Space

ConfigurationSizeStarting Price
Residential Plot
Freehold plots in multiple sizes within a fully planned 93-acre gated township
1744–6803 sq.ft.On request
Lifestyle

World-Class Amenities

Recreation at EXPERION VIRSA, Manawala, Amritsar
Recreation
  • Clubhouse
  • Community Centre
  • Amphitheatre
  • Gazebo
  • Cultural Event Space
Active at EXPERION VIRSA, Manawala, Amritsar
Active
  • Football Ground
  • Tennis Court
  • Basketball Court
  • Jogging Track
  • Walking Track
  • Swimming Pool
Community at EXPERION VIRSA, Manawala, Amritsar
Community
  • Children's Play Area
  • Dedicated Green Zones
  • Community Gathering Chowks
  • Ample Parking
  • Power Backup
Greens & Outdoors at EXPERION VIRSA, Manawala, Amritsar
Greens & Outdoors
  • Multiple Landscaped Parks
  • Wide Tree-Lined Internal Roads
  • Rainwater Harvesting Zones
  • Street Lighting
  • Underground Cabling Corridors
Master & Floor Plans

Master & Floor Plans

Detailed master plan and unit-wise floor plans available on request.

Master plan preview
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Location / Address

A Defining Address

Grand Trunk Road, Manawala, Amritsar, Punjab 143115 · Manawala · Amritsar

Manawala sits along the Grand Trunk Road — one of Asia's oldest and most storied trade routes — at the northwestern edge of Amritsar's expanding residential belt. The locality is bounded by the villages of Manawala and Rakh Jhita, placing it at a natural threshold between the city's heritage core and its newer growth corridors. Grand Trunk Road continues to anchor fresh commercial and civic investment across this stretch of Punjab, making Manawala one of Amritsar's most watched emerging addresses.

Experion Virsa occupies a commanding 93-acre footprint directly on this arterial road, with Amritsar city centre, the Golden Temple, and Sri Guru Ram Dass Jee International Airport all within a short drive. Delhi Public School Manawala operates on GT Road itself, and Fortis Escorts Hospital is reachable along the Verka bypass corridor. The surrounding area is transitioning rapidly, with retail destinations such as Mall of Amritsar and Trilium Mall already established and new civic infrastructure continuing to come online.

Location map
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Connectivity

Location Advantages

Thoroughfares

  • Grand Trunk Road (NH-1 Corridor) — Frontage — 0 km
  • Amritsar Ring Road — Approx. 5 km / 12 mins
  • Amritsar–Ajnala Road (NH-354) — Approx. 8 km / 18 mins
  • Verka Bypass — Approx. 6 km / 14 mins

Corporate

  • Focal Point Industrial Area, Amritsar — Approx. 10 km / 22 mins
  • Amritsar Export Promotion Industrial Park — Approx. 12 km / 25 mins
  • GT Road Commercial Belt — On corridor — 0–3 km

Hospitality

  • Hyatt Amritsar — Approx. 14 km / 28 mins
  • Taj Swarna Amritsar — Approx. 14 km / 28 mins
  • Golden Tulip Amritsar — Approx. 11 km / 22 mins
  • Mall of Amritsar — Approx. 10 km / 20 mins

Education

  • Delhi Public School, Manawala (GT Road) — Approx. 1 km / 3 mins
  • Khalsa College Public School, GT Road — Approx. 8 km / 18 mins
  • Ryan International School, GT Road — Approx. 9 km / 20 mins
  • Guru Nanak Dev University, Amritsar — Approx. 12 km / 25 mins

Healthcare

  • Guru Nanak Dev Hospital (Govt Medical College) — Approx. 14 km / 28 mins
  • Fortis Escorts Hospital, Verka Bypass — Approx. 8 km / 18 mins
  • CHC Manawala (Community Health Centre) — Approx. 2 km / 5 mins
  • Ivy Hospital Amritsar — Approx. 12 km / 24 mins

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Beyond the Project

Infrastructure & Growth

Delhi-Katra Expressway Spur to Amritsar Airport

NHAI's Bharatmala-funded expressway includes a 99 km spur corridor terminating at Sri Guru Ram Dass Jee International Airport, dramatically cutting road travel times between Amritsar and Delhi to approximately four hours.

Sri Guru Ram Dass Jee International Airport Expansion

The airport at Amritsar handles direct flights to major Indian cities and international destinations; ongoing terminal capacity upgrades are reinforcing the city's standing as Punjab's primary air gateway.

GT Road Widening and Upgradation

Grand Trunk Road through Amritsar is being progressively widened and upgraded as part of the broader NH corridor development, improving traffic flow and raising the commercial value of properties fronting this route.

Amritsar Smart City Mission Projects

Under the Government of India's Smart City Mission, Amritsar is executing civic infrastructure upgrades including improved drainage, underground utilities, and public space development across key corridors of the city.

Amritsar–Kolkata Industrial Corridor (AKIC) Punjab Node

The Amritsar-Delhi-Kolkata Industrial Corridor, approved by the Government of India, is driving industrial zone development across Punjab, generating employment and supporting sustained residential demand in and around Amritsar.

Build Quality

Specifications

Structure

  • Vastu-compliant master plan layout
  • RCC infrastructure for internal roads and services
  • Boundary wall with gated perimeter

Flooring

  • Vitrified tile flooring in developed common areas
  • Granite-finish surfaces in community spaces

Bathroom

  • Premium CP and sanitary fittings in clubhouse and amenity blocks

Kitchen

  • Granite countertops in community kitchen and event spaces

Doors & Windows

  • Engineered entrance gate structures
  • Powder-coated aluminum frames in community buildings

Electrical

  • Underground electrical cabling throughout township
  • 24x7 power backup for common areas and street lighting

Security

  • 24x7 CCTV surveillance across perimeter and entry points
  • Boom-barrier access control at main gates
  • Trained security personnel round the clock
Why Invest

Compelling Reasons

1

93 Acres of Planned Township on Grand Trunk Road

Experion Virsa is among the largest freehold plotted developments on GT Road in Amritsar, giving residents a genuinely spacious community with wide internal roads, green buffers, and room to design a home tailored to their family.

2

Cultural Identity Built into the Master Plan

Five internal chowks named after Punjab's five rivers and an entrance designed around the Miri-Piri concept give this township a sense of place no generic plotted colony can replicate — the plan itself is a statement of Punjabi identity.

3

Freehold Ownership with Punjab RERA Registration

Every plot at Virsa is freehold land in the buyer's name, and the township is registered with Punjab RERA under number PBRERA-ASR02-PR1082, providing the legal transparency and accountability that serious buyers and NRI investors require.

4

Developer with 10 Delivered Landmark Projects

Experion Developers, backed by Singapore's Experion Holding Pte. Limited and the AT Holdings group, has delivered over 10.96 million square feet across Gurugram, Lucknow, Noida, and Amritsar since entering India in 2006.

5

Connectivity to Airport, Rail, and Expressway

The project sits on the GT Road corridor that feeds directly into the city's expressway network. Sri Guru Ram Dass Jee International Airport is approximately 22 km away, Amritsar Junction railway station is roughly 12 km, and the Delhi-Katra Expressway spur is being built to the airport.

6

Established Schools and Healthcare Within the Locality

Delhi Public School Manawala operates on the same GT Road stretch, while Fortis Escorts Hospital on the Verka Bypass and the CHC Manawala community health centre ensure that daily essentials — education and healthcare — are within a short drive of every plot.

About the Developer

Experion Developers

Experion Developers Private Limited began its India journey in 2006 as a wholly-owned subsidiary of Experion Holding Pte. Limited, Singapore, the real estate investing arm of AT Holdings — a globally diversified group with approximately USD 2.5 billion in assets under management. The group's other verticals include construction, oil and gas, renewable energy through Juniper Green Energy, and financial services through Experion Capital, an NBFC focused on real estate and infrastructure financing. That institutional depth gives Experion a structural foundation that most domestically capitalised developers do not carry into the market.

Experion's approach to development is grounded in three stated commitments: transparency in transaction, thought leadership in design, and customer insight in every project. That framework has translated into a body of work defined by low-density planning, green building integration, and product differentiation that goes beyond specification sheets. The Windchants township in Sector 112, Gurugram — launched on 23 acres along the Dwarka Expressway — drew its architectural logic from the Saptrishi constellation, positioning seven towers to maximise natural daylight and cross ventilation rather than maximise unit count.

Over nearly two decades, Experion has successfully completed 10 landmark projects across Gurugram, Noida, Lucknow, and Amritsar, covering a total built-up area of approximately 10.96 million square feet. The delivered portfolio spans low-density residential townships such as Windchants and The Heartsong, plotted developments including The Westerlies and Virsa in Amritsar, and commercial landmarks such as Milestone Experion Centre on NH-48 in Gurugram — which holds a GRIHA 5-star provisional green certification. The group holds development rights across Haryana, Punjab, Uttar Pradesh, Telangana, Goa, and Maharashtra.

At the centre of Experion's ownership philosophy is the belief that good experiences create enduring relationships. The company does not operate with the quarterly pre-sales pressure of a listed entity, and its FDI-backed capital structure allows it to focus on product integrity over volume targets. Its newest project, Experion One 42 on Golf Course Road in Gurugram, became India's first residential development to earn WELL Certification — covering air quality, acoustic comfort, thermal control, natural lighting, and water purity standards. That milestone reflects a developer whose definition of delivery extends well beyond handing over keys.

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Frequently Asked Questions

Where exactly is Experion Virsa located, and how well-connected is it to Amritsar city?+
Experion Virsa sits in Manawala, along the Grand Trunk Road, positioned between the villages of Manawala and Rakh Jhita. The Golden Temple is approximately 10.8 km away, Amritsar Railway Station is about 12 km away, and Sri Guru Ram Dass Jee International Airport is roughly 22.3 km from the site. The GT Road corridor gives residents direct access to schools, hospitals, markets, and the Amritsar city centre without navigating through dense urban traffic.
What plot sizes are available in Experion Virsa Amritsar, and how many units does the project have?+
Experion Virsa Amritsar offers residential plots ranging from 1,744 sq ft to 6,803 sq ft, giving buyers the flexibility to choose a plot that fits the scale of home they intend to build. The project comprises 574 plots in total, laid out across a 93-acre township. This range accommodates compact family homes as well as larger residences with spacious courtyards and private gardens.
What is the RERA registration status of Experion Virsa, and which authority oversees it?+
Experion Virsa is registered with Punjab RERA under the number PBRERA-ASR02-PR1082. This registration ensures that the project is bound by statutory disclosure norms, escrow requirements, and defined delivery obligations under the Real Estate (Regulation and Development) Act, 2016. Buyers can verify all project details directly on the Punjab RERA portal using this registration number.
What amenities does Experion Virsa offer within the township?+
The township is planned around landscaped parks, wide internal roads with underground cabling, jogging and walking tracks, children's play areas, and a modern clubhouse. Security is supported by a staffed entrance and CCTV surveillance across the development. Five internal chowks, named after Punjab's historic rivers — Beas, Ravi, Sutlej, Chenab, and Jhelum — form the social and civic heart of the community, reflecting the cultural identity the project is built around.
What is the pricing for plots at Experion Virsa Manawala Amritsar?+
Pricing for plots at Experion Virsa is available on request and varies by plot size and location within the 93-acre township. Interested buyers are encouraged to get in touch directly for a current price list and payment plan options.
Who is the developer behind Experion Virsa, and what is their track record in India?+
Experion Virsa is developed by Experion Developers, a 100% FDI-funded company established in India in 2006 and backed by Experion Holding Pte. Limited, Singapore — the real estate investment arm of the AT Holdings Group. The developer has delivered 10 projects across Gurugram, Lucknow, Noida, and Amritsar, covering over 10.96 million sq ft of built-up area. Their portfolio spans integrated townships, group housing, and commercial landmarks, with a presence across Haryana, Punjab, Uttar Pradesh, Telangana, Goa, and Maharashtra.
What type of development is Experion Virsa, and what makes it distinct from a standard plotted colony?+
Experion Virsa is a plotted township development spread across 93 acres, not a conventional apartment complex or a bare plotted colony. Buyers receive a titled residential plot within a gated, master-planned community that comes with built-out roads, parks, utilities, and shared amenities already in place. The township's design draws from Punjab's cultural heritage — from the Miri-Piri-inspired entrance to the river-named chowks — giving the community a distinct identity that goes beyond standard infrastructure.

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